Granular detail
Price bands, discount codes, weather and transport patterns. Nothing is too small to ask about, and it all feeds the same picture of how your run is really doing.
Now taking early access · Theatre & live events
Talk to your data, with the detail you need.
Trackhound is the nerve centre for your theatre marketing. It pulls information from all corners of your practice, like social media, print, press and much more, then lets you ask anything, the way you'd talk to your team. And it always shows you where the answer came from.
No credit card, no spam, we promise.
Halflight · week 3
Projected close
▲ on target
£0
of £172k target
+4.2% vs similar shows
92% confidence
live
Social spend → 3.1× ROAS
Tuesday dip caught 9 days early
01 · The nerve centre
Every channel your marketing
Every channel your marketing
touches, pulled into one place.
Trackhound plugs into the tools you already run and reads them together against your actual sales. So instead of five tabs and a guess, you get one answer: what's working, and where the next pound should go.
SocialPaid & organic
Out of HomeBillboards & transit
EmailCampaigns & flows
PressCoverage & reviews
ContextWeather & transport
+ moreGrowing every month
→ This run: social is carrying it at 3.1× ROAS, the email push barely moved, and press lifted the weekend.
02 · Talk to your data
Ask anything. Answered from
Ask anything. Answered from
everything you've ever run.
This is the part a dashboard can't do. Ask a question in plain English and Trackhound pulls from your whole history, every show, every season, every day of sales, then answers in detail and shows you exactly which numbers it used.
You
Trackhound
Three close matches in your catalogue: The Copper Hours, Wren & Fable and The Tin Queen. All mid-scale, all with a near-identical opening week to this run.
Each hit a soft midweek at exactly this point, then recovered on a Thursday social push averaging 3.1× ROAS. None of them needed a discount to do it.
Right now you're tracking +4.2% ahead of that group. Want the week-by-week comparison, with every figure sourced?
◗ 47 shows
◗ 3 seasons
◗ 12,400 daily snapshots
Plain language
No query builder, no filters to learn. Ask the way you'd ask a colleague.
Your whole history
Every show you've ever run stays in the room, ready to answer instantly.
Always sourced
Every answer shows where it came from, so you can check it rather than trust it.
03 · The detail
Serious depth,
Serious depth,
kept in plain sight.
Cutting-edge machine learning
The latest models learn your whole body of work, so they can advise your next project and tell you whether a soft week is really a slump, or just how your kind of show tends to sell.
Top privacy
Fully sandboxed AI and leading database privacy. Your data is walled off, never used to train anyone else's model, and never mixed with another organisation's.
Flexible and bespoke
Need it completely airtight? We can set up local agents and databases just for you, so your data never leaves your own network.
04 · Your guide
One platform.
One platform.
Three ways in.
Trackhound speaks to who you are. The same engine, a different guide at your shoulder, and only the views that matter to your work.
Cooper
For people working with venues, without access to their systems. Upload the sales charts you're given and Cooper forecasts each run, attributes your campaigns, and tells you where the next pound works hardest.
Sebastian
For venues producing work. Plugs straight into your ticketing API, like Spektrix or Tessitura, for season-wide coverage: every show, every price band, the whole calendar in one view.
Minnie
For am-dram groups running without a marketing department. Connects to TicketSource and the tools you already use, then gives plain, jargon-free guidance you can act on.
Early access
Point it at your own
Point it at your own
numbers this season.
The first cohort is small and hands-on. Bring a show, whether it's upcoming, running or closed, and watch Trackhound learn its shape.
For theatre, by theatre people. We'll only be in touch about your access.